26/01/2014
Blog entry 13:
For the second session of the module Visual Culture:
Debates, the class have been asked to read the text The Ideology of the Visual by Glyn Davis. This blog entry contains my initial thoughts and ideas on the text.
Extra reading the text The Ideology of the Visual by Glyn Davis (follow the link below):
(Davis, .E.d Rampley 2005)
Initial notes on the text:
An example given about ideology in the text is World War II
- Animation was used as a tool to affect the thoughts and feelings of the general populous toward a certain subject
- Cartoons were used due to their naive stature and young target audience
- People had already become accustom to seeing cartoons which made the transition of propaganda easier and more natural
- Peoples opinions were affected through popularity
- These cartoons slandered or used stereotypes of people from other countries during the war as a deliberate message
- Good messages about patriotism or supporting ones own country were also used
- People are often more receptive to cartoons than live action
- "Propaganda is ideological" (Davis, 2005)
- Specific messages are portrayed through ideology
The text suggests a marxist approach that those with power use ideology to control those without or the masses
Marx - Ideology is concealment of the truth as a means of control
Gramsci - Each area of Power conflict and compromise over ideology
Althusser - Ideology brings meaning or reassurance to people who connect with it
Freud - Ideology surrounding a leader is essential - A charismatic leader uses seduction to stay in power or attain a powerful position
When considering the use of ideology in my own work, which I have done very little of before, I feel that I may, when establishing my area of practice, want to convey a message through my work, which may include to work to not include ideology. I shall consider this further as I begin to understand more my area of practice.
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